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It’s a challenge many designers are faced with. How can I make a successful logo? Here are a good few questions to ask yourself when looking at a preliminary logo design:
Colors can play a big part in evoking emotional response.
No one ever wants to hear, “because it looks cool”. Find a deeper meaning.
No logo will last forever, but generally a great logo could last up to a couple decades.
Do some research, see what other company logo’s look like in the field. Then make it completely different.
I suggest starting in black and white. It’s sometimes easier to introduce color in after nailing down the design.
Shrink it down, can you still see it?